A Twist On Selling Security Software

Lenovo wanted to tout their robust security software to businesses. Instead of running some ads and telling people why it’s important, we found some of the best hackers on the planet to explain why for us. And the Hacker Round Table was born.

We worked with a world renown, former CIA white hat hacker to find several black hat hackers who were willing to participate - under one condition. No one could know their real identities.

The result was a unique and compelling content series where business owners heard from real, working hackers about why to protect themselves - and ultimately how with Lenovo’s security products.

The campaign feature a video content series, emails, webinar, advertising and more. Watch the teaser ad for the campaign, then check out one of the full-length episodes.