12 brands. One New Message.
When a private equity firm stitched together 12 top waste equipment brands, they didn’t just build a powerhouse—they built Wastequip. But under the surface? Chaos. Confused branding. Disconnected sales. Missed millions. To lead the $65B waste industry, Wastequip didn’t need another logo. It needed a war cry.
Containers. Trucks. Tech. Scale. Financing. No other competitor had the full capabilities that Wastequip had. So I led the creative charge crafting a new message and a new campaign focused on positioning Wastequip as the only “The All-In-One” waste equipment provider.
Telling the “All-In-One” story.
I concepted and wrote a video to tell the Wastequip story in a new and compelling way. We used video direct mailers to target current and new customers to help explain the new “All-In-One positioning. In addition, I led the charge in designing a new look and feel for the brand and implemented across OOH, brochures, a website refresh, banner ads, paid social and more.
Impressive Results
Spike In Earned Media Coverage
256%
ROI On Initial Investment
3,000%
Surge In Bottom-Funnel Leads