Helping Amazon Steal Shipping Share
Amazon began ramping up their shipping services the past two years in an attempt to steal share from UPS and FedEx. I’ve had the chance to lead several initiatives for Amazon across their Amazon Freight and Shipping lines of service in the UK and the US. My team and I have crafted everything from paid social campaigns and blogs to infographics, videos, landing pages, and leaflets. Our efforts have helped them achieve increases in engagement while our campaigns have led to 23% yoy increases in leads.
Segmented Campaigns & AB Testing
I’ve led and executed a variety of global campaigns for Amazon Shipping and Freight. Amazon needed to test a variety of creative message across the beauty category targeting SMBs looking for a one stop alternative for all their shipping needs. We crafted several campaigns with different messages, designs, and targeting. We also customized the messages and translated them for dozens of countries. Our campaigns increased lead generation by 23% in total.
Crafting More Content
I’ve led our internal content team in creating a variety of content for Amazon including blogs, infographics, videos, and supporting animated content on landing pages and social. We start with blogs and simple graphics, then repurpose the info across social, ads, emails and more. By reusing the same base info, it created efficiencies in getting more content into Amazon’s ecosystem to tell our stories in the right way by medium.
Check out these links to a variety of blogs, then explore some of the other content below:
Prep for Retails’ Peak Season
Warehouse Shipping for Speed
Health & Beauty Shippers
Shipping for Ecomm Startups
