Boosting Sales Through A Rebranding Effort
Madison Creek Outfitters had the craftsmanship, the legacy, and the loyal base—but sales had plateaued. In a category crowded with hyper-functional gear and trend-chasing fashion, MCO needed a new lane. The opportunity? Reposition the brand not just around the outdoors, but around the idea of adventure—style-driven, emotionally rich, and unmistakably American.
Customer insights revealed a key truth: people weren’t wearing MCO for the hunt—they were wearing it for the look. That unlocked a powerful shift. We elevated the brand from utility to identity, launching a full repositioning under the banner of American Adventure Wear. The “Adventure is Calling” campaign brought this vision to life with cinematic storytelling, elevated digital experiences, and targeted media built to convert. See the results at the bottom of the page.
We built a bold, differentiated brand platform rooted in emotional connection. From iconic Western landscapes to storytelling steeped in heritage and aspiration, every photo, caption, and moment said: this isn’t just what you wear outside—it’s who you are out there.
Creating a bold new brand
Several new photoshoots helped craft a more modern, elegant look.
Full-funnel paid social reached both the adventure-curious and the ready-to-buy. Paid ads and retargeting pushed high-intent shoppers over the line helping create an unprecedented boost in sales.
Driving new sales growth.
