Creating A New eComm Brand: Proshield

As part of winning a new business pitch with Mann + Hummel, we got the unique opportunity to craft a new automotive filter brand from scratch. The goal was to craft a new oil filter brand that balanced quality and reliability at an incredible value. And launch the brand exclusively online to be sold on Amazon and Walmart.com. From naming the brand and building the brand guide, to shooting new assets, creating packaging, and crafting their new online storefronts, I led the initiative with my team. The new brand is currently preparing for a full launch in 2026.