Mashed Potato Stunts with Hailie Deegan

I had the pleasure of working with celebrity, influencer, and race car driver Hailie Deegan as part of a brand partnership with Idahoan. Instead of working with an influencer and making something boring like a recipe, I concepted the idea to create a series of mashed potato stunts with Hailie Deegan.

For the first video, we had Hailie smash through a giant pyramid of mashed potato cups in super slow. Next, we had her jump a long line of 140+ cups on her dirt track. And for the last video, we had her do a hot lap around her dirt track while her fiance tried to eat a cup of mashed potatoes - without spilling any.

In addition to the video content, we got additional assets while we were there for her partnership with Idahoan.

The results? This content was the highest performing content for Idahoan over a seven year period- outperforming countless influencer-led recipe videos.