Getting Rid Of Musty Air

Mold and mildew in the home can lead to all sorts of health problems. Arm & Hammer needed rich content that explained how their product worked to eliminate moisture and mildew to keep air fresh, healthy and clean. I wrote, produced, and directed the content you see here. We kept the benefits of the product high level so that we could tweak the message to be more wellness-oriented on certain sites and in certain media uses.