The World Needs Nurses
During and after the pandemic, the country was facing a nursing shortage. The world needed nurses. I led the charge in crafting a campaign that targeted people who had always wanted to make a difference in the lives of others, but just never knew how to get started. The “Start” campaign encouraged them to take that first step. To start the process. To start changing lives. To start making a difference. The work featured TV, print, and digital.
Thanking Those Who Sacrificed
As an extension of the “Start” campaign, I helped create s video series that thanked the nations healthcare workers for their courage and sacrifice. This effort, combined with the full start campaign helped increase enrollment by 19% YoY.