There’ s Magic In The Mountains

High above Gatlinburg sits Anakeesta—a mountaintop world of treetop bridges, glowing gardens, and sweeping Smoky Mountain views. But despite its charm, most travelers didn’t know it was there. With big-name neighbors like Dollywood stealing the spotlight, our challenge was clear: turn this hidden gem into a must-see destination before vacation plans were made. Because early imagination leads to early bookings.

I led the charge to capture Anakeesta’s magic by going up the mountain and telling the story. With new photo and video content shot across the park, I built a brand world full of misty mornings, golden light, and wide-eyed kids. From billboards to booking pages, every touchpoint got a makeover—anchored by a voice that felt warm, adventurous, and just a little enchanted.