College for the Real World

Trying to get a degree has gotten a little out of hand and totally out of reach for many. That’s where this campaign for the Kentucky Community & Technical College System came in. Our targets felt left behind by a university system that’s too expensive and too unattainable based on time, resources and ability. We created a new campaign that positioned KCTCS as “College for the Real World” to help inspire potential students and let them know that we offer an affordable and achievable way to find a career they love.

My role was to manage, help write and help execute the work which included TV, social, video, OOH, a holistic website refresh, and more. The campaign generated an unprecedented uptick in leads of approximately 60% year over year.

Additional Credits: Trace Conn and Mark Rosenthal