Mashed Potato Stunts with Hailie Deegan

I had the pleasure of working with celebrity, influencer, and race car driver Hailie Deegan as part of a brand partnership with Idahoan. Instead of working with an influencer and making something boring like a recipe, I concepted the idea to create a series of mashed potato stunts with Hailie Deegan.

The results? This content was the highest performing content for Idahoan over a seven year period- outperforming countless influencer-led recipe videos.