Wicked Weed. Wicked Beers.

In an oversaturated craft beer market, Wicked Weed needed to stand out. Through research, we found that craft beer drinkers are some of the most exploratory in the alcohol category. And they often make purchasing decisions based on the packaging alone. Wicked Weed had some killer packaging that had never been prominently featured in their work. So we created some dynamic, eye-catching spots by bringing their packaging to the forefront of the work. This work just began running, so know formal results are in yet.