Louisville Is Bold

I had the chance to help create a campaign to help recruit businesses to set up shop in Louisville. Not many people realize just how many unique but large business headquarters and hubs already call Louisville home. Brown Forman, Yum Brands, and UPS to name a few. The reason? Louisville is centrally located, affordable, growing, thriving, and one of the most unique and artistic cities in the country. We crafted a campaign around the idea of the word “IS” being in the world LOUISVILLE, and it took off.

At the center of the campaign was a video I wrote, concepted, and created with The Three, the production company I oversaw with our producer as part of my role as CCO of several entities for The Ovare Group. The campaign also featured OOH, PR, social and digital. The result? An increase in business recruitment of 21% yoy.