Leading, Writing
(& Designing) Content
During my career, I’ve written every type of content imaginable for some of the world’s largest brands. From long-form content including blogs, white papers, sales enablement and thought leadership articles, to perfecting the art of crafting digital content, emails, social, video, websites and more. I’ve overseen entire editorial teams as a creative lead for three different agencies, managing style guides and editorial calendars. In addition, I’ve learned the best ways to utilize AI to streamline aspects of the process while ensuring the content is accurate and human to deliver high standards in quality, taste and style.
Check out some of my work and approaches below.
Crafting Blogs, Articles
& Thought Leadership
With the rise of AI, I’ve crafted processes for how to walk the line between utilizing AI efficiencies, style guides, legal governance and client preference. In my experience, every client is different. Some welcome the use of AI for aspects of the writing to help create velocity in speed to market. Some clients don’t want AI utilized at all. I have been able to tailor my approach based on client need with exceptional results.
Check out these articles:
Amazon
Prep for Retails’ Peak Season
Warehouse Shipping for Speed
Health & Beauty Shippers
Shipping for Ecomm Startups
Finance & Healthcare
8 steps to ensure a financial match before you get married
How to stretch your budget as a small business
Why you should get a mammogram
Making the waiting room more comfortable
Thought Leadership
Your guide to creating engaging interactive content
Which social platforms are right for your business?