Leading, Writing
(& Designing) Content
During my career, I’ve written every type of content imaginable for some of the world’s largest brands. From long-form content including blogs, white papers, sales enablement and thought leadership articles, to perfecting the art of crafting digital content, emails, social, video, websites and more. I’ve overseen entire editorial teams as a creative lead for three different agencies, managing style guides and editorial calendars. In addition, I’ve learned the best ways to utilize AI to streamline aspects of the process while ensuring the content is accurate and human to ensure high standards in quality, taste and style.
I also know my way around today’s design tools. I’ve included a sales enablement project that showcases my abilities to lead and execute design as needed.
Check out some of my work and approaches below.
Crafting Work For The World’s Largest Brands
I’ve been leading writing teams and crafting content for years for some of the most recognizable brands in the world. My experience crosses technology, finance, healthcare, and numerous other industries. If these clients and agencies have trusted me with their writing and content, so should you.
Crafting Long-form Content
With the rise of AI, I’ve crafted processes for how to walk the line between utilizing AI efficiencies, style guides, legal governance and client preference. In my experience, every client is different. Some welcome the use of AI for aspects of the writing to help create velocity in speed to market. Some clients don’t want AI utilized at all. I have been able to tailor my approach based on client need with exceptional results.
Check out these articles:
Amazon
Prep for Retails’ Peak Season
Warehouse Shipping for Speed
Health & Beauty Shippers
Shipping for Ecomm Startups
Finance & Healthcare
8 steps to ensure a financial match before you get married
How to stretch your budget as a small business
Why you should get a mammogram
Making the waiting room more comfortable
Thought Leadership
Your guide to creating engaging interactive content
Which social platforms are right for your business?
LG White Papers & Content
I’ve created a variety of content for numerous brands, including white papers, sales enablement tool kits, and more. Here, you’ll see one of many trend series I created across numerous verticals for LG. They welcomed the utilization of careful AI use to create the velocity needed to achieve the deadlines we crafted together. I initially outlined the core piece using a custom GPT walled off with custom research I had vetted. I then executed the first piece leveraging the help of AI, but edited it to ensure accuracy of message, research and standards. Check out a few LG samples below:
Reimagining Financial Service Environments
Writer & Designer
One thing that separates me from the everyday writer is that I can also design. As part of the work I oversaw for LG Business Solutions, I helped lead and execute the creation of a series of “Why LG?” sales enablement decks for 7 different business verticals. Each deck had areas for customization by the sales reps. While the overall upfront setup was similar, the products, benefits, business case, and use cases were very different resulting in a custom sales deck for each vertical. These 70+ page decks took a lot of time, writing, design, and oversight to bring to life.
