Helping a Traditional Brand Thrive With eComm
For generations, Pearson Farm had been a Southern staple—known for tree-ripened peaches, hand-harvested pecans, and a family legacy rooted deep in Georgia soil. While new efficiencies boosted production, online sales remained stuck. With cautious budgets and a desire to grow without losing authenticity, Pearson needed more than a new website—it needed a reason for customers everywhere to care.
As CCO, I helped unearthed the brand’s most powerful asset: its story. By inviting customers behind the scenes—into the orchard, the kitchen, and the family itself—we created an online experience as personal and flavorful as the products. Then we paired that with a sharp digital engine to drive awareness, conversion, and long-term loyalty.
Crafting a new story
A full website refresh, lifestyle and product photography, and a warm, inviting voice turned the farm into something more: a place people wanted to come back to. Email became a workhorse. We grew Pearson’s list to over 70,000 engaged subscribers and used that momentum to drive sales and get feedback.
I directed new shoots that told the story of the farm and the family while driving appetite appeal
Driving new sales growth.
We launched highly targeted campaigns across Google, Pinterest, and Meta, showcasing craveable visuals and timely messaging. Influencer collaborations brought Pearson’s products into real kitchens, generating recipes, reviews, and reach—all rooted in authenticity. Every piece was designed to make someone hungry and curious enough to try.
