Fifth Third Campaign Work

I helped lead and craft a variety of campaigns for Fifth Third. From email nurtures and collateral to digital content and campaigns designed to move the needle, I led it all. While a lot of this is below the line, it was a critical part of their overall marketing strategy. And the work I led worked really, really well. Scroll down to see a snapshot of the work and some of the impressive results.

These Small Campaigns Drove Unprecedented Growth

Increase In YoY Checking Conversions

37%

Increase In Mortgage Leads

21%

Increase In YoY Account Growth From Email

61%

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