Fifth Third Campaign Work
I helped lead and craft a variety of campaigns for Fifth Third. From email nurtures and collateral to digital content and campaigns designed to move the needle, I led it all. While a lot of this is below the line, it was a critical part of their overall marketing strategy. And the work I led worked really, really well. Scroll down to see a snapshot of the work and some of the impressive results.
These Small Campaigns Drove Unprecedented Growth
Increase In YoY Checking Conversions
37%
Increase In Mortgage Leads
21%
Increase In YoY Account Growth From Email