Loans From Your Perspective
During my time working on Security Finance, I executed several campaigns for their brand. The work you see here represents the evolution of a couple of diferent campaigns through the years from top of the funnel to lower funnel tactics. The first campaign below is called “For Whatever Happens Next” and featured a variety of mediums that helped communicate an empathetic approach to providing customized solutions to our customers. The short-term loan industry is highly regulated, which also meant we had to work very closely with the client and their legal teams to finalize our work.
The second campaign was called “Loans From Your Perspective.” This direction presented POV imagery and an empathetic message that spoke to how Security Finance views their relationships with customers. In short, it’s about them and their needs. And figuring out the right solution for them.
Loans From Your Perspective
This campaign featured imagery that was literally from the POV of a customer as they went about different aspects of their lives. The idea was to communicate how we support our customers and work hard to understand and customize options that work for them. In addition, we created mid-funnel and lower-funnel work that helped evolve the message based on where they were in the customer journey.