Surprising Fans With A Once In A Lifetime Moment
At EP+Co., I had the chance to work on Quicken Loans and execute a variety of projects. One of my favorite moments was helping create a viral moment that let people know about the Quicken Loans Racing NASCAR partnership with Tony Stewart and Ryan Newman. The idea? We helped race fans realize their dreams by having Tony and Ryan show up at a go-kart track - unannounced. The result was a viral moment, that generated lots of buzz and awareness for the brand and the partnership.
A Big Win For Quicken Loans
The video we shot to tell the story of the event captured the attention of race fans around the globe. It generated tons of organic press in the news and social, and even got featured on the Today show.