Modern Banking With A Southern Accent

It’s not often you get to help brand a new bank from scratch, but that’s what I got to do for The Southern Bank. We helped craft everything from their new identity and brand voice, to a tagline, advertising campaigns, a new SEO and content-friendly website, social and more. Our strategic positioning communicated that The Southern Bank offered all the modern digital tools you’d want from a big bank with the high touch customer service you’d expect from a community bank.

We liked to call it where “High Tech Meets Hi Y’all.”

Below, you’ll find some of the work I helped concept, write and create for the new brand.