World-class Care That Isn’t A World Away

One of my favorite healthcare campaigns I’ve created is this campaign for Baptist Health’s cancer care. We needed to let people that they didn’t have to travel to the Cleveland Clinic or across the country to get award-winning cancer care. The concept here used transitions to show that when great cancer care is close by, your family can be close by too. The campaign campaign featured TV, digital, print, social, OOH and more. In total, the campaign increased cancer care appointments by 31% YoY.