Making Screenings Less Scary

Encouraging people to make appointments for preventative screenings can be a daunting task. Why? Well, it’s kind of scary. Through research, we uncovered that people are much more likely to pay attention to animated content related to wellness and potentially scary topics like cancer and screenings. Not to mention, it’s a little easier on the budget to do some types of animated content over live action productions. So the Baptist Health “Centered On You” animated series was born. We covered topics like strokes, heart health, cancer screenings and more. The results were overwhelmingly positive delivering an unprecedented uptick in appointments and screenings booked for Baptist Health. Additional team credits: Trace Conn, Mark Rosenthal, Jacob Campbell