Helping A Local Hospital Compete With The Big Boys
Wilmington Health’s campaign “True Care” had been around for years, but they had not done much with it. And consumers had no idea what it really meant. In an effort to combat an influx of regional and national care providers in the region, I helped bring this work to life in a new, more cohesive way. Our competitors were outspending us in our market 5 to 1 in some cases. So we had to get scrappy. One of the biggest holes was general market TV. They had not had the budgets to shoot much content, so we figured out ways to do more with less, merging in multiple photo and video needs into one or two shot days. The work I led featured TV, social, print, digital, testimonials, content, and a brand new website.
See elements of the work and the results below.
Crafting A New Web Experience
We needed to update Wilmington’s Health aging website to be more user-friendly, while implementing a new CMS that would allow their team to more easily update their site. This also provided a new opportunity to integrate the brand’s new look and feel along with elements of the True Care campaign. This enterprise site overhaul produced exceptional results in driving new leads, reducing friction, and helping provide a more living and breathing representation of the hospital’s purpose and efforts.
