Giving Stay Apt Suites More Staying Power

Stay Apt Suites was a new hotel and hospitality concept from the company that created Extended Stay America. Their suites were bigger, cozier, and more modern than their competition with larger full-sized kitchens. And their appeal was broader than the typical business traveler creating a unique niche in the crowded hotel space. I led the charge in telling the story of their differentiation across numerous targets with new assets, a new website, brochures, emails, signage, and more. Since they were a new chain, their marketing budget was limited as well. I planned and directed two large shoots that maximized economies of scale to deliver the visual story they needed to tell.