Going Non-Traditional for South Carolina

I helped create a variety of work for South Carolina Tourism, but some of my favorite campaigns were related to experiential and guerilla advertising campaigns I concepted and executed.

This experiential campaign was part of the award-winning South Carolina “Made for Vacation” initiative. We took over malls across the country with a variety of unique installations that expanded outside the typical paid media spaces. And showed how South Carolina truly is made for vacation in some memorable ways. This campaign won National Addys, Obies, and the HSMAI Awards for Hospitality & Tourism.

This campaign helped drive an increase in website visits of 47% from their markets and an increase in flights from these markets by 33%.