Advent Health Nascar Sponsorship
When Advent Health approached us to create a digital engagement related to their NASCAR partnership, we had the chance to create a unique experience. We started with an insight. Men often don’t want to visit the doctor and are more likely than women to put off important medical screenings. This insight led us to an idea that positioned screenings like regular maintenance on a car. The result was one of Advent Health’s best performing partnership activations leading to record numbers of appointment bookings.
From various media, users were funneled to our microsite engagement where they could explore parts of the car and learn about correlations to the human body, health conditions, and screenings they could get to gauge their own health. At any time, users could dive deeper into a topic on the Advent Health site or schedule a screening.
Driving Our Audience To Our Learn More
The campaign did not have a large budget, so we primarily used digital and paid social to drive our target to the experience. Rich media banners were used to give our audience a sampling of the experience teasing the engagement and driving them to learn more.
Driving Some Impressive Results
The campaign was one of Advent Health’s most successful campaigns from their sports partnership efforts. Screening inquiries were up by 27%. Preventative visits were up by 31%.