Making B2B Marketing Better

After years of working on B2B marketing, I’ve come to a few conclusions. While the landscape is different, and sometimes requires different tactical approaches (like with ABM), we’re ultimately talking to humans. Real people with real emotions, just like with B2C work. So even though it’s business-focused, the work still has similarities to B2C efforts in that it still needs to be relevant, be simple to understand, and be based in strategic insights that get to the heart of what the customer wants and needs. See some of the B2B work below that I’ve done for brands like Lenovo, LG, GE, Wastequip, and more.